Douglas J. Sorocco Guest Blogs on Thomson Reuters Legal Current

Fish Are Friends, Not Food. What About Sharks, Can They Be A Trademark?

While Katy Perry’s ongoing attempt to conquer and rule all things “shark” has run into a couple of snafus the last couple of weeks, one thing is for certain: This battle is not the Waterloo being heralded by many Internet commandos.

The Internet’s angst has arisen by Ms. Perry’s attempts to obtain trademark protection covering the antics of one of her backup dancers during the 2015 Super Bowl halftime show who appeared a bit out of step with the famous singer.

To read the full post, with video and visuals, click Fish Are Friends, Not Food.  Or, here is a downloadable pdf.

Douglas J. Sorocco is a director and shareholder at Dunlap Codding. He practices in the areas of intellectual property, technology, licensing, life sciences and patent law and is involved in counseling and transactional work involving all aspects of intellectual property. He is registered to practice before the United States Patent and Trademark Office.