Don't Say "Monster"

Do you associate the word monster with any particular company? According to one company, you should. This company has opposed over 100 trademark applications that use the word "monster." These oppositions include Snow Monsters, Monster Slots, Monster Garage, Monster.com, and Fenway Park's Green Monster.

This company filed its first federal trademark registration in 1978 when only 50 companies had filed federal trademark registration including the word monster. Currently, the USPTO lists 1647 trademark filings including the word monster. Company officials believe that they are responsible for making monster synonymous with success.

The company has trademarks in 51 different classes, and has more than 750 employees. The company produces several products, including speaker wire, clothing, furniture, and music.

When you go to the website, you will notice that the title of the page is simply "Monster" and the Heading at the top of the browser says "Welcome to Monster."

Still not sure what company claims monster, here's the answer.

While it may be surprising that the company would try to claim a mere part of their trademark, it isn't new. McDonald's has done a good job of claiming "Mc" and Toys "R" Us claims "R Us."

For more information on the opposition to the registration of "Snow Monsters," go to the Durango Herald article, Durangoan sues to keep Monster away.