overture & geico settle trademark dispute

from c|net:

Overture Services has settled a lawsuit brought by insurance giant Geico, ending a battle in an ongoing war over the commercial use of trademarked terms in Web search results.

Yahoo subsidiary Overture confirmed on Wednesday that it settled out of court with Geico on Friday, but a company representative would not elaborate. Terms of the settlement were not disclosed.

"Geico and Overture have agreed to a settlement, and their claims against each other in the litigation have been dismissed," Geico spokeswoman Janice Minshall wrote in an e-mail.

This is definitely not helpful to Google who is also being sued by Geico for trademark infringement over the selling of Adwords for Geico’s trademarked terms.

Score one for the gecko!